“One's destination is never a place, but a new way of seeing things.”
~ Henry Miller
Design for Delight
At SpringJoy, our purpose is simple: to bring delight through design. Agility is our edge. We work closely with partners in our ecosystem, and turn ideas into powerful outcomes. Our lean size is our strength, keeping us flexible and deeply collaborative, so every project receives our full creative firepower.
Parul R. Singh
FOUNDER & CREATIVE DIRECTOR
SpringJoy is led by Parul Singh, a branding and visual design specialist with two decades of experience. An alumnus of IIT Kanpur, Parul partners with businesses across India and the US to build branding systems that are distinct and enduring. She also facilitates workshops that challenge conventional thinking, spark fresh perspectives, and nurture creative confidence.
Previously, as Design Director at Dentsu India, she led cross-cultural teams to deliver immersive brand experiences for global leaders including Suzuki, Honda, Canon, and Carrefour.
Parul’s design philosophy is rooted in clarity, simplicity, and intent. Beyond her professional work, she is a curious observer of the world, a doodler, and a food enthusiast.
Our Mentors
We are lucky to be guided and supported by some very wise people!
Ashutosh Vaidya
Leadership @ Tata Technologies, Dell, Wipro
His travelogues are as extensive as his tech knowledge. Climbing one peak at a time.
Hiroshi Omata
Leadership @ Sompo, IBM, Dentsu
Steers his swanky boat, plays jazz and has a huge crush for everything 'bhartiya'.
Rajeev Matta
Leadership @ SK Restaurants, Havmor
Teacher par excellence, likes to cook up a storm in kitchen and on Twitter.
Partner with us
We work on a collaborative model, with a network of Strategists, UX designers and Developers, who come on-board basis individual project requirement. There's complete transparency on who's working for you and what's their profile. If you would like to collaborate with us for your project, drop us a message and we shall get back at the earliest!
Write to us
