Brand identity is not just a logo or a name, its a collective set of experiences that the users have over a period of time at various touch points. In order to get that right it's imperative to find your company's 'why'.
Once you know how your brands looks and feels, its utmost important that your end-user also perceives it in the same way. Both 'how' you communicate and 'what' you communicate matter.
While we consider digital marketing an offset of Brand Communication, we have worked on multiple projects which had specific requirements like wizards, insight specific landing pages etc.
Information Design & Graphics
Designing a menu or a guidebook is not just about fancy graphics and typography, it's about understanding, chunking and prioritising information. It's complex to be simple.
Sketchnoting or visual notetaking, is a process through which important discussions, complex processes, long articles and reports can be distilled into visuals with the use of illustrations, symbols and text. It enables the readers to grasp the information faster.